My first job after my military service was with General Electric.  Legendary CEO Jack Welch was finishing up his 20 years at the helm and said this about leaders.


“Good business leaders CREATE a vision, ARTICULATE the vision, passionately OWN the vision, and relentlessly DRIVE it to completion.”


At XM Performance we often begin our discussions with leaders and business owners talking about Purpose, Values, Visions and Planning.  Without exception the heads nod in agreement that these are important, even critical.  However, when we ask them to share this year’s Vision for their organization, they can’t do it.


Inside their heads, everything seems perfectly clear.  Ask for a written PLAN or a quick verbal summary of the VISION…nothing comes out.  We call this phenomenon PHANTOM CLARITY.


Written by: Ross Paterson

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